Marketing

5 Facts About Website Design and Marketing

Numerous website building programs have made the process of creating a new website and web design itself a lot easier than it was years ago. Unfortunately, optimizing a website and creating a perfect user experience is still a complicated concept for many.

Just like other stereotypes, a major element that the whole technological industry relies on is the “innovative web design.” No matter what your website is offering, if the website visuals aren’t appealing enough, then your marketing strategy is most likely to fail.

If you don’t want your website to crash, it’s better to know these basic facts about website design to optimize your website easily.

1. Different Screen Means Different Website Display

If you’re someone working on the coding of your website, then web design that focuses on marketing are especially for you.

While coding keeps in mind that each web browser will translate your web code differently, which means your website would look different on your phone screen as compared to what it looked on your computer screen. Also, your website will look different when accessed on different kinds of devices, for example, the design and display orientation you viewed on your Pixel 3 may look different on your iPhone or your Kindle Fire.

Moreover, loading speed changes with different browsers; for example, one browser might be abl load the website in 2 seconds while another, older browser won’t even translate the coding or load the web design. So it’s important to pre-test all the coding beforehand on each browser that has even minimal traffic daily.

The easiest solution to escape the hustle would be to hire a set of professional web designers and developers, as such individuals have the complete know-how of HTML and all coding related knowledge and tactics that can overcome the issue of different display possibilities, saving the company’website facing major fluctuations in terms of reviews and recommendations.

2. User Attention Time Has Decreased From 12 To 8 seconds

Isn’t it annoying when you know a business that is offering such unconventional and charismatic products, has a raw website with old visuals and old-school designs?

This generation is filled with tech-savvy and won’t accept any non-captivating web design, or even scroll any further to find the “good part” of the web page. Today’s generation is  impatient and used to quick responses when they search for content – something which has caused the user attention to decrease from 12 to 8 seconds, and expected to further decrease in upcoming years

The advancement and launch of more editing and design applications have set the bar high for all the web designers, and online business operators to create a website that is highly capturing to the extent that the user is bound to spend good 20 minutes on the site, exploring subheading that looks appealing and informative in every aspect.

You must have noticed how you tend to stay longer at a site that has a unique color code. At the same time, a website that has a weird two-color combination, strange font choices, or multi-color combination, such website might cause you to use the back button immediately because every moment of such confusing website would feel like torture.

To understand it in a better way, think of a famous food outlet color code, for example, McDonald’s, and what happens you visit their website in order to see what deals they have or new products. The moment you click the link, you don’t expect to view a web page that has outdated web design. Mc Donald’s website fits with their established color code, choosing a tasteful and neutral color combination that centers the user experience on the offered products.

3. Including Blogs, Increases User Traffic

If you’re in the middle of web designing and now brainstorming on factors that lead to most user interaction daily, then including blogs has to be one of the first options to consider.

Regularly scheduled blogs will be the perfect way to ensure users that the company is highly functional and active the entire month.

It is common human nature, that when we see a firm or newly introduced online venture, uploading every day, it encourages us to engage in return as well. Luckily, we get what we want, and the firm gets what their entire plan bases on, which is maximum user interaction and traffic to the website.

You should leave no excuse for user traffic to decrease. Also, blogs help websites gain potential leads faster and more reliably than websites that lack blogs. Adhering to SEO standards and making use of well-oriented images and charts can help users that come to the site seeking information actually decide to linger and become long-lasting leads dedicated to the service your company provides.

4. Video Plays A Huge Role In Influencing And Increasing User Interaction

It is a fact that visuals appeal more to consumers than text content alone.

Why else would news and media outlets around the world turn away from centering text-based content to prioritizing videos and text?

The current era is all about visuals. You must’ve observed how many websites have started including videos for simple tutorials about their products or steps to follow in order to participate in or partake of a survey. You probably have even see n a few videos for companies that focus on explaining what a particular company’s mission statement is and what exactly are they targeting through the page.

It’s a common saying that “actions speak louder than words” and videos provide the best of multiple worlds when it comes to blending the needs of internet consumers. Videos tend to provide an immediate connection between a brand’s call to action and the viewer’s mind in a way that written content alone might not be able to – thanks to the alluring visuals of most videos and how video is often combined with text.

Here are some ideas about how your website can deploy mobile-optimized videos as part of your web design process:

  • A video documenting the sign-in process for your website
  • A video showing the proper way to use a product you/your company offers
  • Video testimonials from satisfied customers or clients
  • A process video for a service that you offer
  • Commercials that you run on different platforms
  • A video tour of your office or facilities

At first glance, video might seem like it requires a little extra effort, but in the end, video really does make a huge difference and can bring in an entirely new type of consumer!

5. Loading Speed Can Make Or Break Your Website

We are at a stage of life where everything seems to be running a race and there is zero time to waste or wait.  Let’s be real here, life’s too busy for us to sit around and wait for an interesting webpage to load when it’s taking too long. In this fast-paced world, it’s unrealistic to expect users to be comfortable and satisfied with a slog through slow webpage speeds.

And there are always replacements waiting to snag leads from right underneath the noses of these website developers who’ve loaded their sites with too much content.

So even if your website has the most interesting content, videos, color code or a section of blogs, if it takes more than 5 seconds to load then, all the web designing might be a waste of. time as your potential user might just get tired and move on to a faster site. The late loading would then would result in lower user traffic. Also, this will affect your search engine optimization in the long term.

Following are some ways through which you can improve your website’s loading speed.

  • Remove heavy data files and compress as many pictures and video to release some load from the website.
  • Host videos on YouTube instead of on your site
  • Breaking up long paragraphs into pointers can help.
  • Hyperlinks might be beneficial for your website, but it decreases the loading speed. It’s beneficial to have a reasonable amount of hyperlinks per page.
  • Work on the server feedback time
  • Check for expired headers in your website; they might delay the loading process.
  • Decrease the dimensions of the image

4 Positive Facts About Web Design And Marketing

Every coin has two sides.

Here are five positive facts about the relationship between web design and marketing.

1. The Web-Design And SEO Connection

Search engine optimization is a tricky concept, but if explained in simpler words, then a website that gets the largest click-through rate tends to be on the top suggestion when a user searches something related to it.

In this regard, if your web design is highly attractive and appealing to the world, consumers won’t be able to help their need to visit it whenever they’re in need of information or products that your firm offers and you’ll be able to shift your blog’s focus in a more positively SEO-minded direction.

2. User-Friendly Web Design

The User Experience Matters In Digital Marketing

Back when the internet was first changing the way that users surfed the web large images and flashy videos intrigued the viewers. Today, it annoys them. The reason being such huge files take time to load, and the tech-savvy users of this century are impatient to the extent that they mentally assign themselves a time limit to linger on a website.

Nowadays, website designers have gravitated towards small image files and simple but attractive videos hosted on other platforms, which make the loading process faster than ever.

3. Going With The Trends and Staying Active

Staying up to date is the most crucial factor in the digital world, both for the companies and the uses that are trying to find the next big product or service.

A website with old features, color code, and a retro feel would receive fewer clicks than a website which updates and revamps itself and its content throughout the year. Staying connected to the world with the latest ways of communication and conveying their message through away, which the user prefers, is the best way to increase the user traffic on the website.

Also, every web page has a questionnaire section, which earlier they linked to an email which took a while for the company to respond. Today, it’s different and easy to approach, because trend-focused websites have changed their way of communicating with customers. Instead of solely using email contact forms and taking time to respond, many sites have chosen to hire individuals to stay 24/7 online on the website via chat functions built into the sites, replying to an interested user in less than  2 seconds.

Moreover, a sign of an active company’s representative adds up to the company’s reputation and well-being.

The main purpose of any digital marketing firm is to create a strong relationship with its users, and keeping up with the trends can make it possible whenever.

4. Improving Conversion Rate Optimization (CPO)

Conversion rate optimization refers to the term which calculates the total number of website visitors that turned into subscribers. Also, the one who felt so connected to the web page that they couldn’t resist but signed up.

A conversion rate optimization can only improve if the web design appears as fascinating to the users with its advanced features, high-quality images and videos, attractive logo, color code, and font. All in all, a great web design helps to increase the conversion rate for any newly launched or functioning website.

Bottom Line

Before hopping onto a new online venture and scrambling over decisions. Just take a long breath.

We understand your business idea is the best that the world could ever wish or dream, but if not executed perfectly, then probably all of it will go unseen, unheard and unknown.

So take a good three to four months on the web design, hire professionals who’ll test your site on multiple browsers and devices, and keep in mind that the internet is always changing and you need to have your fingers on the pulse of what users want from the brands they’re loyal to.

Make every moment count.

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