HOW MOBILE FRIENDLY WEBSITE IS IMPORTANT FOR YOUR BUSINESS

The advent of modern technology and with that the growth of digitization have played an important role to create a digital era we live in today. Today, it is safe to say that the majority of the population in Nigeria have access to a mobile device. The growth in the number of mobile users has increased exponentially in the last decade.

In the current landscape, a well-designed website is an absolute must for almost all the small to large businesses. A fast website which is well designed and offers a good overall user experience keeps your customers and audience coming for more. Thus, it increases the lead generation, increases the credibility of your company and website, and also increases brand engagement.

It is important for businesses to develop a mobile-friendly website. Further, it is essential to offer a good user experience to the people who have visited your website on their mobile devices.

1. Google’s 2 different search indexes

In March 2015, Google’s Webmaster Trends Analyst, Gary Illyes, revealed that the company is working towards a search index that is mobile-friendly. In simple words, it means that Google now has two different search indexes; one for mobile searches and the other for desktop searches.

The company started the live-testing for the proposed search indexes for several keywords in various cities, states, and countries. As Google has the largest search volume and metrics under the belt, it is easier for the company to try and test new technologies and updates. It is crucial for business websites to be mobile friendly owing to the rapidly evolving digital landscape and have a competitive edge over their competitors.

2. Mobile searches on the rise

In the current scenario, the number of mobile users has significantly increased and the trend is set to continue. As the number of mobile users has expanded massively, the volume of mobile search has also increased. While designing or revamping your website, it is important to create designs and content on the website to cater to mobile users. Further, mobile (smartphones and tablets) have become an integral part of the business consumer digital strategy.

At present, an average human being spends around 15-16 hours in a week on their mobile devices on research. Further, they visit the website from where they are purchasing something around six times before the actual purchase. Thus, not creating an enhanced and smooth website experience for the mobile users could have a negative impact on your business. A highly optimized mobile website increases the credibility of a business with customers, clients, and influencers in the respective industry.

3. Reach your customers faster

According to the new Google algorithm, mobile-friendly websites gain a higher ranking in mobile search results. Hence, by creating a mobile-friendly website, you will attract more visitors to your website and increases your chances of widening your customer base. Moreover, customers have to simply search for you instead of typing the entire URL of the website. Thus, you can reach your customers faster and increase your visibility.

4. Improves website performance

It is important to understand the website you create should have a responsive web design. Having a responsive design optimizes your website for mobile users. The website you have created with a responsive design will respond to the mobile device that is used to access your website. Further, it automatically renders to look and function well regardless of which device is used.

5. Mobile-friendly websites are growing in demand

Today, almost all the websites are designed with a view to cater to the mobile audience and visitors. Further, businesses are gradually focusing on developing a mobile website and optimizing the same to offer a good user experience. Mobile optimization has largely been boosted by responsive website design. Hence, in the current scenario, users expect a faster and an improved website experience on their mobile devices.

6. Makes your business more relevant

Very often, the services and the products you offer, are useful, valuable and unique. However, if a potential customer or a visitor does not have a good experience on your website, they will start assessing the other alternatives that are available. It encourages people to turn their attention towards your competitors.

However, if your business has a mobile-friendly website and offers an excellent experience to your visitors, your business comes across as legit, adds a modern touch to it and opens up a channel to expand your business.

As much as this article focusses on mobile-friendly websites, it is important to understand that in the end, it is all about what kind of an experience you are offering your customers and visitors regardless of the device they use. Adding a responsive web design helps you achieve that goal.

Further, one should also keep in mind that everyone is not sitting in front of a computer at all times. However, everyone uses their mobile device and has access to the same at any given scenario throughout the day. Hence, focus on building and designing a mobile-friendly website right away!

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