Chatbots have been in use in different forms since their existence. They are automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products.
Chatbots have the ability to interpret human speech as well as written queries and decide which information is being searched for.
Before we see how Chatbots can enhance your app, let’s see what Chatbots really are?
Chatbots are the computer programs that enable to carry out conversations with people using lightweight messaging app UI.Chatbots make use of high level artificial intelligence and are indistinguishable from actual human conversation. They can be used to perform variety of functions within realm of interaction with customer, advertising and marketing initiatives.
Let’s find out how Chatbots can enhance your website…..
1. Carrying out specialized tasks
Chatbots are replacing the need for downloadable apps, as they are integrated into a viable platform. They can do things that humans chat wouldn’t necessarily be able to accomplish easily. Many companies have been interacting with Chatbots for years, replacing the need of downloadable apps.
Third-party companies are starting to leverage bots to perform specialized tasks like – checking bank accounts, book tickets via text messages etc. The increased level of automation obviously increases the business processes, reducing IT dependency and increasing overall performance.
2. Customer service and Support
Customer service and support is one of the popular ways to use Chatbots, especially in the world of responsive website development. You can provide a personalized and convenient customer service option for customers. There is a significant growth in messaging apps, compared to social apps. This can be used by integrating your app into the site.
Chatbots can initiate conversions with the customers who are browsing your site and offer personalized recommendations for advanced issues that need to be handled by your CRM. Since the Chatbots can take care of basic, moderate and difficult level tasks, the CRM just need to respond to complex requests.
3. Increased conversion rates
Today, millions of people are using mobile apps and the conversion rates are much low on those devices. It is estimated that more than 60% conversions happen on desktops and laptops compared to smartphones. Boosting the conversions can result in a major revenue increase —-and the best way to achieve this is Chatbots.
Though mobile users already use messengers to communicate, they are not as effective as Chatbots. Using Chatbots, you can talk to the customers on the same communication channel they are already using —- without the need to switch channel. Customers can get immediate answers on their queries on Chatbots, instead of waiting hours for email response.
Chatbots can handle payments in an effective way. Now, it is very convenient to go through the sales funnel and make a purchase without anybody’s help. Chatbots have automated funnels that can go through the customer acquisition phase to confirm the purchase. All you need to do is just check the website and ask a Chatbot to help pick out an item and pay for it without any interaction.
The Chatbot then sends follow-up information with racking details. Chatbots are integrated with payment gateways for the benefit of e-commerce sites.
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With the increasing demand of mobile apps, you may need to automate as many as tasks as possible. This allows your employees to work on important tasks, instead of getting bagged down by repetitive jobs. The speed ofChatbots results in faster response of customer queries.Moreover, you get a constant response when you automate tasks with Chatbots.
The best thing is that Chatbots can take care of all the basic things that are needed to run your business. You can even create Chatbots to message customers the same information you are mailing.