About 80% of people use mobile phones as the medium to connect to the internet and browse. The traffic from smartphones is such high that it has almost become a need for the businesses to draft a mobile compatibility mode for their website. Mobile SEO has become like cheese to the pizza – incomplete!
Google had been dropping hints about mobile –optimization as the next big trend for a long time now. While in 2015 the mobile searches had surpassed the desktop actions, in 2016 the mobilegeddon 2.0 brought a big change. And it was in 2017 that Google officially launched the mobile-first index. Google today considers mobile-friendly sites and traffic as a source for ranking the websites. And so mobile SEO has become a big consideration for websites to be on the top of the list!
What is covered for Mobile SEO techniques?
Mobile SEO is not just limited to making the website mobile friendly. It is also about using technological advancements as the mobile strategy to reach out to the maximum audience. To bring about brighter changes the advancements in line with Google and Microsoft are important to be inculcated into the website. This means changing the mobile optimization techniques, voice search, visuals, images, and more.
Mobile Index for the Mobile audience
It would be wrong to think that the SEO techniques applied for a website to be run on the desktop will yield results for the mobile UX designs. Google has clarified that it uses the mobile-first index for the ranking of websites for mobile browsing. And, that it uses the desktop SEO index for the ranking of websites on the desktops browsers. But the key lies in designing the UX for both the versions in sync so that there is no difference in the searches made on the mobile as well as desktop browsers.
Mobile SEO practices to follow for websites
Optimizing your website for mobile browsers is possible with the right techniques and tools used. And to make the same happen, there are some practices which can be followed for your website to rank on desktop as well as mobiles.
Content for the mobile
Your mobile website should host the same content as has been put on the desktop website. It is crucial that the visitors and SERPs don’t find any distinction between the desktop and mobile versions. The content formats like images, texts, videos, etc should be crawled well and should display the same badges in the mobile version. When the content for both the versions are same the website performs in like way!
Website performance is one of the crucial SEO aspects to cover for both desktop and mobile. The loading speed, the mobile pages display, UX/UI design, mobile compatibility, etc result in keeping the crowd connected to the website. As almost 45% of the traffic is lost within 2 seconds of the website not loading, the fall for the mobile consumers is much faster. Techniques like using AMP Pages, responsive design, blogs, etc and compatible use of images, videos, etc that load faster result in better web performance.
is one of the crucial SEO aspects to cover for both desktop and mobile. The loading speed, the mobile pages display, UX/UI design, mobile compatibility, etc result in keeping the crowd connected to the website. As almost 45% of the traffic is lost within 2 seconds of the website not loading, the fall for the mobile consumers is much faster. Techniques like using AMP Pages, responsive design, blogs, etc and compatible use of images, videos, etc that load faster result in better web performance.Navigation
can lead to making or breaking the experience for the traffic. It is the navigation and the content on the website that leads the traffic to the information they want to read. For mobile-friendly sites the easier and faster it is for the traffic to browse information, the better it becomes. Easy navigation leads to traffic spending more time on the website, conversion into leads, loyal and returning customers. As mobile is much personal experience, navigation needs to be smart.
Some of the biggest e-commerce giants like Amazon, Myntra, Walmart, Flipkart, etc have successfully crafted websites that are easy to use as desktop versions and seamlessly powerful to use on the mobile too. These websites are adaptive as per the mobile operating systems and browsers. A website to be successful over the mobile customers needs to be adaptive to the screens and operating systems to make it a worthwhile experience for the customers.
Easy to access content
A lot of websites use pop-ups, advertisements, etc to promote their memberships or products over desktop websites. But according to the Google guidelines in 2017 the pages where the customers don’t transition from search results to content directly won’t be given credible weight for ranking. So any website displaying pop-ups or advertisements for the mobile sites shall fail to rank. Easy access to content is a must!
Be it the website URL, the page links, topics or the content – less is always more for mobile customers. Keep the CTA clear and concise to reach out to maximum customers in due time. From the initial text, images to complex data – people like to share through their mobile browsers and so the shorter the scripts the better it is for the website to make popular amongst masses.
Is your website perfect with Mobile SEO?
Google’s first mobile index has been a big deal amongst the designers and implementers to gather the momentum over mobile customers. And so having a website that seamlessly transitions its content, design, and navigation from desktop to mobile is important. A perfectly mobile-optimized website will:
- Load content across all the devices
- Will have a faster loading speed
- Is active with internal and external links
- Has a UX design that complements every mobile operating system and device
- Does not miss out on content from websites to mobile transitions
About 58% of the Google search today happens on mobile browsers and applications. Working on mobile SEO stands crucial to make Google ranking successful and be the first preference for the millions of searches online. With clear and advanced mobile SEO techniques the experience of the customers and the traffic footfall can be considerably increased over time.
It is the transition from desktop to the mobile versions that seamlessly craft a solidified experience and standing for websites over the SERPs.